DARK HOUR KULT

Founded by two brothers, the K U L T is filled with allegories. All of which point towards living a decent life, inspiring those around you, and rebelling when necessary...but most of all: caring for your tribe, your K U L T.

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The name of our company itself, refers to the midnight hour, in which the most meta-physical, spiritual, and outlandish things can take place. It's also a time when you can find yourself, you can find what those around you are about. Most importantly, this can also be a time of close bonding with like-minded individuals.

 

Our main logo, known as the 'Zero-Sum Heart' (or the heart with the slashed zero), is also an allegory. The Zero-Sum (the slashed  represents a mathematical equation that has no answer, or an irrational answer. The symbol also doubles as an answer being void. Placed within a heart, the entire 'Zero-Sum Heart' symbol represents both the irrationality of the heart, and emotion when pursuing a goal; as well as the emptiness of emotion that can take place when being purely focused on said goal.

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All of the designs we release will feature the 'Zero-Sum Heart' in some way. A majority of our designs are based heavily on the willingness of one to pursue one's passions, despite the cost to the heart.

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Have hesitation against that which will harm you, but find the fortitude to pursue that which you know to be true.