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Founded by two loner brothers, the K U L T is filled with allegories.

The name of our apparel company itself, the Dark Hour Kult, refers to the witching hour (or dark hour), in which the most meta-physical, spiritual, and outlandish things can take place. This usually occurs within the hours of three until four in the morning. During this time ghostly things are known to happen, but this can also be a time of close bonding with like-minded individuals.


Our main logo, known as the 'Zero-Sum Heart' (or the heart with the slashed zero), is also an allegory. The zero-sum represents a mathematical equation that has no answer, or an irrational answer. The symbol also doubles as an answer being void. Placed within a heart, the entire 'Zero-Sum Heart' symbol represents both the irrationality of the heart, and emotion when pursuing a goal; as well as the emptiness of emotion that can take place when being purely focused on said goal.

All of the designs we release will feature the 'Zero-Sum Heart' in some way. Also, a majority of our designs are based heavily on the willingness of one to pursue one's passions, and the cost to the heart.

Zero Sum Heart ACTUAL.PNG


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